Startup Captur raises £2.2M to expand its AI offerings

Startup Captur raises £2.2M to expand its AI offerings

Enterprise AI image verification startup Captur has secured £2.2 million in its latest funding round, bringing its total fundraised to date to £3.5 million.

The Seed investment round was led by Sure Valley Ventures, with its existing investors, MMC Ventures and Ascension Ventures, participating also.

The company says the investment will be used to scale Captur’s technology offering across the logistics, transportation, and automotive sectors.

Other investors included ex-Deliveroo, and enterprise AI investors Concept Ventures and Two Culture Capital, backers of ElevenLabs and Electric AI.

Captur’s current customers include HumanForest, Dott, Moove, and the company is in discussions with logistics firms and Fortune 100 retailers. Captur operates across Europe, and says it has plans to launch in the US early next year.

Captur was founded in 2020 by Charlotte Bax who was part of the Google for Startups Female Founder resident programme.

Speaking on the funding round, Charlotte Bax, CEO of Captur. says: ‘We are delighted to have received this new round of investment from Sure Valley Venture and our existing partners. In the delivery sector alone, companies can spend up to $20 million per year on refunds and customer support, in addition to a frustrating experience for their customers.

“We look forward to improving profitability and driving growth in the [delivery] sector with AI image recognition, and to use visual AI to build trust in the modern economy.”

Captur’s visual AI solution has been designed to make it easy for product teams to set their own business logic, according to the company. Its technology offers product owners embeddable APIs and SDKs that act as a smart camera within their mobile apps and can do the AI compute in real-time.

“Captur’s innovative Edge technology using visual AI has significant potential to transform the efficiency and profitability of businesses across multiple sectors and the market opportunity and demand for the product is great,” adds Isabelle O’Keefe, partner at Sure Valley Ventures.

“At Sure Valley we focus on investing in businesses with strong founding teams and proprietary technology which have global impact, all of which Captur epitomizes. We’re delighted to be partnering with Charlotte and the Captur team and are excited to see what they do next.”

Captur’s technology uses edge AI, the implementation of artificial intelligence in an edge computing environment, which allows calculations to be completed nearby to where data is created, rather than an offsite data center or a centralized cloud computing facility.

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