By Martin Ryder, channel sales director Northern Europe at Vertiv The data centre industry is at a critical phase of…
Articles By Martin Ryder
As channel sales director for Vertiv, Martin Ryder helps organisations to power their mission-critical applications. He leads the Northern Europe channel team leveraging Vertiv’s large IT channel portfolio of products, including industry leading brands such as Liebert, Geist and Avocent, which span from all sizes of power protection and thermal management; to IT management; to racks, enclosures and distribution to end-to-end services. Ryder’s previous role within Vertiv saw him leading the Light Industrial sales team, predominantly working with transportation and manufacturing accounts. He has been with the company since 2004.
